He's Le Thành Trung, the best marketer of Vietnam.
He graduated HCM Economics University. He was started working with salary 4$/week. And 1 year after, it's 6000$/week
The most interesting thing, he was my teacher!
First key learning
Marketing Reasearch has appeared first in 1992. He was worked with a Thailand Research Company. Cost was 5000 VND per one question table. He walked everywhere to finish the research table. He knew value of research tables.
That result of researchs made him become the best marketer of Vietnam and Deputy CEO of Pepsi Co VietNam
Failure & success
In 1999, Lifebuoy Brand was awarded Unilever Global by continuous growth over the next three years. Reward for "merit" is a high school student performance in business administration in Australia.
Finished, just comback from Australia. He was first crisised: Sunsilk Colour was very success in Thailand, but it was failure in VietNam
Only three weeks have been tested at the bitter result: loss of 3 million dollars!
He knocked on the door and asked general manager: "Give me another six months to redo everything. If not do I'm willing to accept being fired. "
After only six months to double sales, product markets gradually regained
Failures as well as the ability to defeat the winner of him does not pass through the eye of the corporations, multinational companies.
And now, he's CEO of FPT Trading Group.
Harry Nguyễn,
* C.E.O: Cheif Executive Officer
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